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National Home Gardening Club Endorsement

MEMBER TESTED & APPROVED!

The Dual-Flo nozzle has been endorsed by National Home Gardening Club!


In May 2006, Choice Products contracted with the National Home Gardening Club of America to conduct a ‘Hands-On’ focus test of the Dual-Flo nozzle.  This is the largest gardening organization in the United States, with over 675,000 paid members currently.  120 Dual-Flo nozzles were sent to actual members, with instructions to use the product for a 90 day period in their everyday watering and household chores. 

At the end of this period the testers completed a response form, rating the performance of the Dual-Flo Nozzle in the categories listed on the synopsis.  The retail price point given to the testers was $19.99. 

The summary of this focus group test is copied below.  According to the National Home Gardening Club coordinator for this test, they conduct dozens of product tests annually such as this.  To be considered ‘acceptable’, a tested product must receive an overall approval rating of at least 65%. 

As you can see below, the Dual-Flo overall Approval Rating is 93%.  The Dual-Flo scored much higher than normal in all categories, including Price Point Approval.  Keep in mind this was an actual ‘hands-on’ test conducted by 120 gardeners over a three month period.

The Dual-Flo will be recommended to their members in the March/April 2007 edition of the “How-to Gardening” magazine along with the test results.  In addition, the Dual-Flo will be featured on the National Home Gardening Club website as a recommended item for an indefinite period.  We have also received permission to use the ‘Member Tested’ seal shown below on marketing and packaging materials. 

National Home Gardening Club Endorsement

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Product Test Report Synopsis

Product Tested: Dual-Flo Hose Nozzle

Quantity Tested:

120

Approval %:

93%

Price Point Approval %:

76%

Test Criteria:

Average Score:

Ease of use

8.6

Clarity of instructions

8.3

Design

8.4

Performance

9.0

Durability

9.3

Rated against similar products

8.6

Germination/Growth

n/a

Bloom/ or vegetable production

n/a

Appearance

8.5

Versatility

8.9

Overall Rating

8.6

Overall Average

8.7

Scale: 1-10 (1 being poor and 10 being excellent)

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