In May 2006, Choice Products contracted with the National
Home Gardening Club of America to conduct a ‘Hands-On’ focus
test of the Dual-Flo nozzle. This is the largest gardening
organization in the United States, with over 675,000 paid
members currently. 120
Dual-Flo nozzles were sent to actual members, with instructions
to use the product for a 90 day period in their everyday
watering and household chores.
At the end of this period
the testers completed a response form, rating the performance
of the Dual-Flo Nozzle in the categories listed on the synopsis. The
retail price point given to the testers was $19.99.
The
summary of this focus group test is copied below. According
to the National Home Gardening Club coordinator for this test,
they conduct dozens of product tests annually such as this. To
be considered ‘acceptable’, a tested product must
receive an overall approval rating of at least 65%.
As you can see below,
the Dual-Flo overall Approval Rating is 93%. The Dual-Flo
scored much higher than normal in all categories, including
Price Point Approval. Keep in mind this was an actual ‘hands-on’ test
conducted by 120 gardeners over a three month period.
The
Dual-Flo will be recommended to their members in the March/April
2007 edition of the “How-to Gardening” magazine
along with the test results. In addition, the Dual-Flo
will be featured on the National Home Gardening Club website
as a recommended item for an indefinite period. We have
also received permission to use the ‘Member Tested’ seal
shown below on marketing and packaging materials.


Product Test Report Synopsis |
Product
Tested: Dual-Flo Hose Nozzle |
Quantity Tested: |
120 |
Approval %: |
93% |
Price Point Approval %: |
76% |
Test Criteria: |
Average Score: |
Ease of use |
8.6 |
Clarity of instructions |
8.3 |
Design |
8.4 |
Performance |
9.0 |
Durability |
9.3 |
Rated against similar products |
8.6 |
Germination/Growth |
n/a |
Bloom/ or vegetable production |
n/a |
Appearance |
8.5 |
Versatility |
8.9 |
Overall Rating |
8.6 |
Overall Average |
8.7 |
Scale: 1-10 (1 being poor and
10 being excellent) |
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