OUR SERVICES

Although the areas of involvement required in product development are endless, below are those activities in which Choice Products is actively involved.

Product Analysis and Evaluation

There are no secret formulas to a product's success. But there are several key elements that greatly increase the chance of success. We possess valuable experience in judging a new product's potential attractiveness and viability in the marketplace. Our Free Product Analysis is offered in an effort to give inventors a starting point, from which they can hopefully build their product into a success.

Product Design & Engineering

Many times a product possesses outstanding potential as a consumer 'hit', but needs refinement, design improvements, or other alterations. Choice Products has been directly involved in this process for several years. The current designs of our unique and very successful products, The Wombat Pro™ and The Trash Funnel , have been altered and improved several times since their inception. Often the design of a new product can be slightly changed to utilize more cost efficient manufacturing processes, stronger or lower cost material components, improve the function of the product, or even improve the product's appearance.

Manufacturing and Tooling

Over the past several years, we have been involved in the sourcing and manufacturing process for several products. None of these products required the same materials, tooling, or processes. Thus our exposure to manufacturing has been diversified. We do not manufacture our products in-house. Rather, we have found manufacturers and vendors across the country, formed strategic alliances, and allowed them to produce our products within our quality and cost guidelines. This has worked very well for Choice and we intend to continue this method. We have relationships with top quality manufacturers and suppliers in a variety of areas, including metals, plastics, assembly, packaging, graphics, and logistics.

Capital Funding

We only work with new ideas or products that meet our very stringent criteria. If our analysis of a new idea or product convinces us that a product meets this criteria, we can, through a variety of agreement structures, provide substantial capital to fund the development, tooling, manufacture, and marketing of a new product.

Packaging-Labeling-Logistics

Getting a new idea into production is only part of the battle. Once a new product is past the initial conceptual stages, great attention and detail must be devoted to how to package, label, and ship the product. Inexperienced companies or individuals often fail to recognize the importance of these functions. In reality, these can be the difference between a successful product, and a failure. Our experience and contacts in these areas is quite extensive, and like our manufacturing partners, we place great importance on the quality of the vendors and contractors that handle our products in these regards.

Marketing and Distribution

Once a new product is ready for distribution, we believe there are three key ingredients to successful marketing; EXPERIENCE, CONTACTS, AND CAPITAL. Choice Products can provide these. We work with our network of contacts in media, retail, catalog sales, mail order, and shopping networks to find the most effective and most profitable manner for each product. The marketplace changes constantly...what worked yesterday may not work today. Plus, each new product has its own 'personality', requiring different marketing approaches for each product.

We have sold our products through major retailers such as ServiStar, Ace Hardware, Sears, Canadian Tire Corporation, HomeBase, BJ's Price Club, and Wal-Mart. We also have experience with QVC Shopping Network, major infomercial companies, and catalogs such as Brookstone, Plow & Hearth, Sporty's, and others.

In addition to shipping products all over the United States, we export products all over Europe and Canada.